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Wealth management firms have a lot on the line—for themselves, and for their clients. Adopting any new technology into their workflow must be done carefully, providing better value without compromising compliance, service quality, or client trust.
Financial advisor Jennifer Bromberg, CFP®, at Financial Reserve, recognized these challenges when her firm sought new technology to improve the client experience. She has witnessed significant shifts in financial planning tools since entering the field in 2008. Nothing since the dawn of the internet, she says, compares to the possibilities of AI in wealth management.
And no solution on the market equals what Zeplyn’s agentic AI assistant is bringing to her firm. It’s more than just a notetaker: Zeplyn reduces her mental load, improves her confidence in capturing and addressing client needs, and improves the human experience in the advisor/client relationship.
“This was the one time I saw my firm jump from ‘What is this?’ to ‘We can’t live without it’—within a two-week period,” Jennifer says. “We usually take years to vet software, and this one was a total game-changer for us.”
Converting advisor doubts about AI into immediate trust
Most firms haven’t yet bought into the value of AI in wealth management: only 18% to date have implemented AI solutions.
Jennifer understands the hesitation that wealth management firms have about these solutions. After all, she had her own wariness about how AI in wealth management could augment the human experience. The core of a client conversation was never the technical details; it was always the personal relationship.
Yet, the technical details couldn’t be overlooked. Jennifer, like many advisors, had to cram information and insights into the CRM while the conversations were still fresh in her mind. She had to extrapolate what she intended from the notes she had written while paying attention to clients—all while getting ready for the next meeting and the next.
It was exhausting. Jennifer needed the right solution to help with the technical aspects so she could focus on the personal ones. She needed a resource she could trust to ease that process.
“I had questions about the recording capability [of Zeplyn],” she says. “How is it going to distill the important information without losing the relational information?”
By the third meeting, she couldn’t go back.
“The thing that changed my life was that I now trust, with Zeplyn there, even if I didn’t write it down, even if I got distracted or didn’t document something right away, I haven’t lost that information,” Jennifer says. “That’s the difference, the stress level of trying to get everything done in a reasonable amount of time without distractions versus knowing it’s there and being able to take care of it in the order that I can.
“I used to be physically exhausted after meetings. Now I’m not. It reduced my mental load, and that trust didn’t take long to build.”
Delivering seamless implementation across the firm
Jennifer went to bat to implement this game-changing solution with the other dozen advisors at Financial Reserve. She presented Zeplyn to the team: “If this is the hill I die on—if this is the one time I say, ‘We have to go with this’—this is it. This is the one I’m going to do it on. This is where I’m going to stake that claim.”
New technology typically has a long adoption curve, especially with so many regulatory and high-risk considerations in wealth management. But Financial Reserve took to Zeplyn almost instantaneously. Zeplyn integrated with the tools the team was already using. The adoption was seamless.
“The onboarding process was incredibly smooth,” Jennifer reports. “It’s not a difficult technology to adopt. There’s no learning curve. Which… can you name any other thing that’s like that?”
Achieving 99% adoption rate for Zeplyn agentic AI assistant
Change is not a common practice at Financial Reserve. As Jennifer says: “We don’t normally do a shiny object.” Additionally, their clients appreciate the current setup, with many of them remaining loyal to the firm for over thirty years.
How these clients receive change matters to advisors like Jennifer. And they have responded overwhelmingly positively: Jennifer herself has met directly with more than 100 clients while using Zeplyn, as well as approximately another 100 in joint meetings. Of these approximately two hundred clients, only two have expressed any discomfort with an AI notetaker on the call.
In other words: Jennifer has experienced a 99% successful adoption rate with her clients.
Many of her clients were already conceptually familiar with AI tools such as ChatGPT. Plus, she found that if the firm trusted this tool, that was sufficient for them. “It took maybe one meeting with every client to discuss it,” she says.
She shares with clients that “We trust this technology. We have vetted this technology. It's been approved by our broker-dealer. There are so many layers of credibility. It's not just something we Googled and said, ‘Oh, a notetaker. Great.’”
Zeplyn also provides both value and transparency to clients, which helps establish this trust.
Lengthy meetings can overwhelm clients with information, and it's fortunate if anyone retains even a fraction of what is discussed. Zeplyn enables Jennifer to send a detailed (and human-reviewed) meeting recap in minutes—and her clients are already counting on that immediacy and thoroughness.
The recap emails Zeplyn produces sound so much like her that she needs to edit only minimally before sending them to her clients within moments after each meeting. Plus, Zeplyn captures everything she would need to recreate a meeting if she were ever called on to justify a recommendation. And the client response she gets is 'Thanks for the recap. This is great. Looking forward to talking soon.’
“It is improving the relationship in ways that I don't know that I would've predicted,” she says. “[Zeplyn has] allowed me to be more present, not less. It’s allowed me to be more human, not less.”
Turning AI into a competitive advantage in wealth management
The admin work inherent in wealth management used to absorb most of Jennifer’s time, as it does for many wealth managers. Inaccuracies and shortcomings could always result in compliance headaches. And the focus on these necessary but impersonal parts of the job detracted from her time spent with clients.
She describes financial advice as existing in a weird middle place—one part in the therapy zone, one part in the finance zone, and a third part in the relationship zone. Because the work is not always cut-and-dry, the edge provided by new solutions is sometimes more subtle.
Zeplyn is the rare solution whose impact proved to be both immediate and undeniable.
“This makes so much sense to use,” she says. “We’re using AI for creating and building workflows that serve our purposes, without eliminating the responsibility and the accountability that we need to have. We're removing all those teeny, tiny, ticky tasks we were doing all day long. You can’t go back. It’s hard to remember a time before.”
At the end of the day, the result of adopting Zeplyn at Financial Reserve is that wealth advisors get to do what they do best—be there for their clients.
As Jennifer says: “Where your competitive edge comes in is your ability to be a better advisor, because of the tools you use.”
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